Hey guys, I am sure many of you will be looking for an idea to prepare your business plan. Here is a template which I can share with all of you. It is from SMECorp Malaysia for us to use a guideline.
Summary of the Business Plan
Business name :
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Zarios Galeri
(P-
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Business structure :
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[What is your proposed business structure?
Sole proprietorship, partnership, Sdn. Bhd., Bhd.]
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Location :
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[Where is the proposed or existing business location?
Insert your business address]
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Date of establishment :
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[When was your business was registered?]
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Date of commencement :
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[When did your business actually start? (if it has started business)
When do you expect your business to start?]
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Business owner(s) :
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[Who are the business owners? i.e. Directors/ shareholders /partners]
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Relevant experience :
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[What are your experience and/or years in the industry and any major achievements/awards?]
If any & to provide relevant attachments i.e. CVs of the team / certifications received etc.
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Products/services :
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[What is the nature or type of products/services you are selling? What is the anticipated demand for your products / services?]
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The Market
Target market :
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[Who are your potential customers?
Why would they buy your products/services?]
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Marketing strategy :
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[How do you plan to attract and retain customers?
Where are your potential customers located?]
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Vision statement :
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[What is your future plan and goals for the business?]
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Goals/objectives :
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[What are your short and long term goals?
What will you do to attain them?]
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The Finances
Estimated Turnover :
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[What is your estimated turnover objective for a particular period?]
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Estimated Profit :
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[What is your estimated profit objective for a particular period?]
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Estimated Value of Asset :
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[What is your current estimated value of asset? (if any)
e.g. Land, Building , Machinery, Vehicles, etc]
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Initial funds required :
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[How much funds will you need initially?]
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Source of funding :
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[Where will you source these funds? eg. Own money, partners equity, bank loan]
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Products/services :
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[What products/services are you selling?
What is the expected demand for your products/ services?
How do you intend to source the product?
How do you intend to provide the services?
Do you have the necessary skills and experience to provide such services? If not, how do you intend to procure such skills?]
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Business name :
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[What is your proposed or actual registered business name?]
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Trading name(s) :
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[What is your trading name? (if any)]
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Date registered :
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[When was the business name registered?]
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Proposed location(s) :
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[Where is the proposed or actual location(s) of your business?]
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Business structure :
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[Sole proprietorship, partnership, Sdn. Bhd., Bhd.
e.g. To provide details of holding / principal company (if any)]
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Domain names :
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[Registered internet domain names – if any.]
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Licences and permits :
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[List all the licences and permits you have obtained/intend to obtain and the name of the issuing local authority]
To attach copy of all the related licences and permits as appendices
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Business location :
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[Describe the location and space occupied/required/being proposed.
If you have a retail business, what is your position vis-a-vis other shops/outlets?
What is the retail traffic like?
Do you think the existing location is conducive for the business growth? Describe the advantages of the current / proposed location.
If you have identified the proposed landed property, it would be useful if the details of the location are known and attached.]
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Buy/lease :
(if any)
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[Do you have a business premises or are you currently leasing/renting the premises?
What are your commercial lease requirements?]
i.e. To indicate the lease period and its market value (if any)
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Organisation chart
[Outline your proposed/actual business structure in the chart below.]
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Names of owners :
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[List all business owners.
If it is a partnership or company, briefly outline:
· percentage share,
· role in the business,
· strengths of each partner/shareholder/ Director,
· potential to leverage on their business network?
Is there a partnership agreement or shareholders’ agreement?]
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Details of management :
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[Who will be running the business?
What will be your involvement?]
To provide relevant attachments i.e. CVs of the team / certifications received etc
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Experience :
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[What experience do the business owner(s) have?
How many years have you owned or run a business?
What other relevant experience do you have?]
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Current staff :
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[List your current/proposed manpower below.]
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Position
Title
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Name
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Skills or Strengths
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[e.g. Marketing Officer]
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[Mr xx]
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[Relevant qualifications and experience in Sales/Marketing. Any award in marketing?
Marketing or sales courses attended?]
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Required staff :
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[List your required staff below.]
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Job Title
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Quantity
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Skills Necessary
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Date Required
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[e.g. Office Manager]
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[1]
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[Relevant qualifications in Office Management. At least 2 years’ experience.]
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[Dec 09]
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Recruitment options :
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[How do you intend to recruit your required staff?
Advertising in the local paper, online advertising, and/or training current staff members?]
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Training programs :
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[Will you organise training or skills upgrading if you cannot find the required skills?
What will you do to upgrade your skills?]
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Skill retention strategies :
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[Do you have documented procedures and job description to assist your staff?
Do you have an appropriate allocation of responsibilities?
How do you intend to upgrade the current skills of your staff?]
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EPF :
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[Are you registered with the EPF?
This is mandatory if you have employees.
Please refer to EPF website (www.epf.gov.my) for the latest details.]
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Insurance
Workers’ compensation :
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[Are your workers registered under SOCSO?
This is mandatory if you have employees.
Please refer to SOCSO website (www.perkeso.gov.my) for details and latest information.]
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Public liability
insurance :
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[Do you have public liability insurance?] (if any)
[Do you think you will need the public liability insurance for business operation?] (please specify)
Please refer to licensed general insurance companies for more information.
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Professional indemnity :
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[Do you have professional indemnity insurance? Do you think that you will need such coverage? This covers any potential legal action as a result of your professional advice or action.
To consider if you are providing professional services e.g. accountancy, legal, engineering, architecture etc. Please refer to licensed general insurance companies for more information ]
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Product liability :
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[Do you have product liability insurance? This covers any legal action taken out as a result of injury, damage, disability or death arising from your product. Please refer to licensed general insurance companies for more information]
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Business assets :
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[Do you have any insurance on your business assets in the event of a fire, burglary, or damage? For example: building, contents, motor vehicles.]
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Business revenue :
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[Do you have insurance on your business in the event of business interruption where you cannot trade due to an event and are unable to make money? Do you think that you will need such insurance coverage?]
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Risk identification and management
[List the potential risks (in order of likelihood) that could affect your business.]
Risk
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Likelihood
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Impact
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Strategy
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[Description of the risk and the potential effect.]
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[Highly Unlikely, Unlikely,
Likely,
Highly Likely]
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[High,
Medium,
Low and nature of the impact]
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[How will you minimise / mitigate the potential risk to your business?]
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e.g. Fire
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Highly Likely
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High
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Circuit breaker, safety wear, fire extinguisher, insurance, smoke detector alarm and etc.
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e.g. Burglary
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Likely
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High – loss of money, assets, products and etc.
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Alarm system, CCTV, security guards and etc.
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[List and consider the legislation that would have some impact on your business. For example:
- Companies Act
- Partnership Act
- Business Registration Act
- Contract Act
- Employee Provident Fund Act
- Social Security Organization (SOCSO) Act
- Occupational Safety and Health Act (OSHA)
- Employment Act
- Any other specific legislation to your industry.
Some of the above information may be found in the Handbook for Employers and Employees published by PEMUDAH in collaboration with SME Corporation Malaysia. The book can be purchased at One Referral Centre, SME Corporation Malaysia. Please visit our website smeinfo.com.my for further details.]
Production process :
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[What is the process involved in producing your products or services?
Does it require a manufacturing process?
Who / what is involved in the process?
Are there any third parties involved?
What is involved in delivering the service to your customers?]
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Suppliers and suppliers’ credit :
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[Who are your main / potential suppliers?
Where are the suppliers located?
What do they supply to your business?
How will you maintain a good relationship with them?
Do they provide credit terms?]
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Plant and equipment :
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[What is your current list of plant and equipment?
What are your proposed future purchases?
These can include vehicles, computer, machinery, equipment, telephones and fax machines.]
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Equipment
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Purchase date
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Purchase price (RM)
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Running cost
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Inventory :
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[List your current inventory items in the table below.
If you have a substantial inventory, you may wish to provide a full inventory list to the back of this business plan.]
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Inventory item
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Unit price
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Quantity in stock
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Total cost
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Innovation (if any)
Research & Development:
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[What will you undertake to promote innovation in your business?
What financial and/or staff resources will you allocate?]
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Intellectual property :
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[How do you intend to safeguard your innovations or intellectual property rights?
Do you have any registered trademarks, patents, designs?
If yes, please state the details.
Do you use any third party rights? If yes, please specify]
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Technology (Software) :
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[What technology do you require?
For example: website, point of sale software or accounting package?
What will be the main purpose for each?
Will they be off-the-shelf or purpose built?
What is the estimated cost of each technology solution?]
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Operating hours :
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[What are your operating hours?
What are your expected peak operating times?
Is your business operational on weekends and public holidays?]
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Communication
channels :
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[How do your customers contact you?]
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Payment types accepted :
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[What payment types will you accept?
Cash, credit, cheque, gift cards, Paypal etc]
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Credit policy :
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[What is your credit policy for customers/suppliers?
How long is the credit period?
How do you intend to collect on long outstanding receivables?
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Warranties & refunds :
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[If you manufacture certain goods, what are the warranty terms?
What is your business refund/exchange policy?]
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Quality control :
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[Describe your quality control process.
What checks or balances do you have in place to ensure the product or service you offer is produced to the same standard of quality?
What steps do you take to meet product safety standards?
Does your product need to conform to any international ISO standards, HACCP or GMP requirements?]
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Memberships & affiliations :
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[Is your business a member of any particular industry association or club?
Do you have any affiliations with any other organisation?]
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Environmental/resource impact :
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[How does your business could potentially impact on the environment?
E.g. a particular manufacturing process may adversely affect the local water supply e.g. a car repairing workshop, food operators, restaurants, printing shop and etc.]
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Community impact & engagement :
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[How does your environmental impact affect the local community?
How can you engage the community to minimise your impact? You may wish to contact your local authority regarding business restrictions.]
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Risks/constraints :
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[What are the risks/constraints to your business resulting from these requirements? E.g. revocation of licenses/ permits for
non- compliance, increase in cost of overhead e.g. oil trap, frequent maintenance of lavatory and kitchen cleanliness] |
Strategies :
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[What strategies will you implement to minimise/ mitigate your environmental impact and any risks to your business? e.g. frequent spot-checks, monitoring and cleaning ]
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Product/Service
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Description
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Price
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[Name of product / service]
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[Describe your product/service]
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[Price]
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Note: a more detailed marketing plan can be found in a separate template (Preparing Your Marketing Plan)
Market position :
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[How do your products/services fit in the market?
Are they unique (potentially having a niche market), high-end, competitive or budget (for the masses)?
How does your product / service compare with your competitors?
How do you intend to promote them?]
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Unique selling position :
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[How will your products/services succeed in the market where others may have failed?
How do your products/services provide the extra advantage?
Have you explored the potential of e-advertising and e-commerce?]
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Anticipated demand :
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[What is the expected quantity of products/services your customers are likely to purchase?
For example, how much will a customer buy in 6 or 12 months?]
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Pricing strategy :
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[What is your pricing strategy?
Why did you choose this strategy?
How does the pricing compare to others?
To estimate margin based on reasonable profit expected ]
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Value to customer :
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[What is your customer’s view or perception of your products/services?
Is it a necessity, luxury or something in between?
Does it serve some special needs?]
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Growth potential :
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[What is the projected product growth in the future?
What will drive this growth?
How do you intend to achieve this growth?]
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[How did you analyse your market?
Did you use a survey/questionnaire?
If so, you may wish to attach a copy of your survey/questionnaire and results at the end of this plan.]
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Market targets : :
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[What are your planned sales targets?
What quantity of your products/services do you plan to sell in a planned timeframe?
Are they monthly or yearly targets?]
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Environmental scanning :
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[What are the results of your market research?
Is the target area experiencing population growth?
Is the area's economy stable?
What is the size of the market?
Are there many/several players in the vicinity offering the same / similar products/services?
What recent trends have emerged in the market?
What growth potential is available and where does your business fit in?
How will the market/customers change when you enter the market?]
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Customer demographics :
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[Where do you intend to market your products / services? E.g. town, city, other states, regional, international
How do you intend to serve those markets? E.g. having branches, marketing offices or outlets in those areas or creating a website to publicise your product /services.
Who are your target customers and how do they behave? You can include age, gender, social status, education and attitudes.]
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Key customers :
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[Who are potentially your key customers?
How will you target your products/service to them?
Have you enquired on how you could serve them better?]
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Customer management :
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[How will you maintain a good relationship with your customers?
What strategies will you use?
How do you intend to retain your customers?
Have you introduced customer service standards?
Do you follow any particular code of practice?]
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[What are your business strengths, weaknesses, opportunities or threats? How do you plan to address them?]
Description
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Plan of Action to address
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Strengths
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Weaknesses
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Opportunities
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Threats
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[How do you rate against your competitors? How can your business do better than what they offer?]
Competitor details
[Who are your top 5 competitors within the vicinity or in the industry?]
Competitor
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Established date
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Size
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Market share (%)
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Value to customers
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Strengths
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Weaknesses
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[Competitor name]
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[When were they established?]
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[No. of staff]
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[Approx. market share]
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[E.g. convenience, quality, price or service?]
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Advertising and promotional strategy :
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[How do you intend to promote your products/services in the next 12 months?
How do you intend to finance it?]
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Planned promotion / advertising type
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Expected business improvement
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Cost (RM)
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Target date
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[Print media advertising, online advertising, mail-out, giveaway, media release or event.]
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[How do you expect it will improve your business success?]
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[RM]
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[E.g. Dec 09]
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Sales and marketing objectives :
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[Who are your sales/marketing team?
What sales techniques will they use?
What tools/material will they use to help sell your products/services?
What are their sales goals/targets?
How do you intend to reward their performance?
Will you be producing a sales brochure to assist in marketing your products?
Have you conducted research on whether there are grants that are available to assist you in advertising and promoting your products / services?]
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Sales and distribution channels
Channel type
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Products/ services
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Percentage of sales (%)
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Advantages
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Disadvantages
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[e.g. Shopfront, internet, direct mail, export or wholesale]
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[List all the products/ services to be sold via this channel]
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[What percentage of overall sales do you anticipate to sell via this channel?]
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[What are the advantages of using this channel for these products?]
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[What are the challenges when using this channel? How will you address them?]
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Financial objectives :
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[List your key financial objectives. These can be in the form of sales or profit targets.
You could also list your main financial management goals such as cost reduction targets.]
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Finance required :
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[How much do you need initially?
Where will you source the funds?
How much of the financing will be from own equity, bank loans, investors, business partners, friends or relatives, venture capital or government funding?]
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Existing liabilities :
(if any)
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[What are the existing outstanding liabilities and borrowings that the firm has? E.g. shareholders’ / directors’ advances, bank borrowings, creditors, factoring facilities, tax liability, hire purchase)
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Existing contingent liabilities :
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[What are the existing guarantees that the firm has given out in respect of borrowings by other parties?]
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Summary of the Business Plan
The Market
The Finances
Organisation chart
[Outline your proposed/actual business structure in the chart below.]
Insurance
Risk identification and management
[List the potential risks (in order of likelihood) that could affect your business.]
[List and consider the legislation that would have some impact on your business. For example:
Some of the above information may be found in the Handbook for Employers and Employees published by PEMUDAH in collaboration with SME Corporation Malaysia. The book can be purchased at One Referral Centre, SME Corporation Malaysia. Please visit our website smeinfo.com.my for further details.]
Innovation (if any)
Note: a more detailed marketing plan can be found in a separate template (Preparing Your Marketing Plan)
[What are your business strengths, weaknesses, opportunities or threats? How do you plan to address them?]
[How do you rate against your competitors? How can your business do better than what they offer?]
Competitor details
[Who are your top 5 competitors within the vicinity or in the industry?]
Sales and distribution channels
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[The financial tables on the subsequent pages are based on the assumptions listed below.
What are your assumptions which can impact the calculations substantially?
Download the Excel spreadsheet available – it contains format for calculating :
· Profit and Loss
· Balance Sheet
· Cashflow statement]
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source : www.smecorp.gov.my
Hope you guys benefited something out of it.
Regards,
Darshini
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